About Us

Tracey Proudfoot

Executive and Leadership Performance Coach
QUALIFICATIONS
INTRODUCTION

Tracey is an Executive and Leadership Coach who specializes in performance by helping people get unstuck in their thinking and behaviours. Using Neuroscience to understand personal mastery as the basis for creating behaviour change which leads to being an inspiring leader to others. This is performance coaching with science as its base!

COACHING EXPERIENCE/QUALIFICATIONS

Starting her coaching career in 2005 Tracey started her coaching career in 2005, becoming Tracey qualified through Results Coaching Systems (now the Neuroleadership Institute). This foundation of Neuroscience in coaching has formed the ethos of her coaching and facilitation practice. Starting with the “Why”, Tracey likes to understand why something is important before getting into the “What and How” of solving it.

In 2007 she started her now thriving consultancy practice Stoke (Pty) Ltd, providing innovative leadership solutions to individuals, management groups and business leaders

In 2011, Tracey was invited to be a professional associate at GIBS (Gordon Institute of Business Science) where she coaches and lectures on topics such as Leader as Coach, Mentoring Skills, Emotional Intelligence, Difficult Conversations, and Equine Leadership workshops, have brought great value to leadership groups across the board.

Personal Mastery and the focus on effective communication, setting boundaries and creating an inner map of self-understanding from which good decision making can arise, is at the core of Tracey’s belief structure and training. This unique and life changing approach has enabled her clients to understand and embed new behaviors. After completing the program, hundreds of leaders, from middle managers to CEO’s, have found implementing the leadership concepts easy, because they are not theory, but rather behaviors that are felt and can be practiced.

With over 5000 hours of coaching to her name, Tracey is a Founding Member of the ICF (International Coaching Federation) Gauteng Chapter where she ran the Events Portfolio for 3 years until 2011.

Clients include:
As one of South Africa’s most sought-after life and leadership skills consultants, Tracey is regularly requested to coach at GIBS and has collaborated and transformed the leadership styles of numerous organizations throughout Mzansi, including Paycorp, FNB, Vodacom, SA Taxi, Bidvest Bank, RCL Foods, Motus , Sanlam, Multichoice and McCain.

EXECUTIVE EXPERIENCE

Tracey studied at the University of Natal (Pietermaritzburg) and has a B.Sc. in Animal Science and a Diploma in Sales and Marketing Management from Damelin College. Her corporate career in the Pharmaceutical Industry, spanned both the U.S. and South African markets, where she excelled in Sales, Sales Management and Marketing Management. This diverse and international career across various sectors enables her to appreciate the uniqueness of each and every client’s needs, and therefore co-creates a customized Stoke solution for each project.

When it comes to setting and then achieving big goals, Tracey really walks the talk. She has completed 3 Ironman South Africa (a 3.8km sea swim, followed by a 180km bike ride, followed by a 42.2km marathon run) and Comrades marathon within the same years. Tracey feels she really understands the value of pushing yourself and doing something that petrifies you by taking big challenges head on.
Her mission is to leave people Stoked, having had the flame of inspiration, enthusiasm or passion fanned so they feel energized to move forward and achieve their dreams.

Dream Team

Our Coaches

Executive and Leadership Coach | Facilitator | Team Effectiveness Specialist

Linda Aiyer

Linda believes that every one of us has inherent mastery, and her passion lies in creating the space and engaging her...
Executive business and leadership Coach

Peter Moss

Peter has primarily worked with CEOs, Executives and Senior Managers who are often facing challenges with strategic, ...
Executive leadership Coach/Transformation and inclusion specialist

Hani du Toit

Hani is a Conversational Intelligence® who also works closely with highly acclaimed international Business gurus, Mik...
EXECUTIVE & LEADERSHIP COACH, TEAM COACH & FACILITATOR, MENTOR

Nkulu Madonko

Nkulu is a visionary, strategic individual with an exceptionally strong work ethic, passionate about helping clients ...
Executive and Leadership Coach

Jane Wilkinson

An executive leader, now Coach, who has worked in the People space for more than thirty years with experience both lo...
Executive, Life, and career coach

Abas Alhassan

Abas is an experienced professional with over 35 years corporate experience, 15 of which was at executive level. He h...