About Us

Tracey Clark

Executive and Leadership Performance Coach

Tracey is an Executive and Leadership Coach who specializes in performance by helping people get unstuck in their thinking and behaviours. Using Neuroscience to understand personal mastery as the basis for creating behaviour change which leads to being an inspiring leader to others. This is performance coaching with science as its base!


Starting her coaching career in 2005 Tracey started her coaching career in 2005, becoming Tracey qualified through Results Coaching Systems (now the Neuroleadership Institute). This foundation of Neuroscience in coaching has formed the ethos of her coaching and facilitation practice. Starting with the “Why”, Tracey likes to understand why something is important before getting into the “What and How” of solving it.

In 2007 she started her now thriving consultancy practice Stoke (Pty) Ltd, providing innovative leadership solutions to individuals, management groups and business leaders

In 2011, Tracey was invited to be a professional associate at GIBS (Gordon Institute of Business Science) where she coaches and lectures on topics such as Leader as Coach, Mentoring Skills, Emotional Intelligence, Difficult Conversations, and Equine Leadership workshops, have brought great value to leadership groups across the board.

Personal Mastery and the focus on effective communication, setting boundaries and creating an inner map of self-understanding from which good decision making can arise, is at the core of Tracey’s belief structure and training. This unique and life changing approach has enabled her clients to understand and embed new behaviors. After completing the program, hundreds of leaders, from middle managers to CEO’s, have found implementing the leadership concepts easy, because they are not theory, but rather behaviors that are felt and can be practiced.

With over 5000 hours of coaching to her name, Tracey is a Founding Member of the ICF (International Coaching Federation) Gauteng Chapter where she ran the Events Portfolio for 3 years until 2011.

Clients include:
As one of South Africa’s most sought-after life and leadership skills consultants, Tracey is regularly requested to coach at GIBS and has collaborated and transformed the leadership styles of numerous organizations throughout Mzansi, including Paycorp, FNB, Vodacom, SA Taxi, Bidvest Bank, RCL Foods, Motus , Sanlam, Multichoice and McCain.


Tracey studied at the University of Natal (Pietermaritzburg) and has a B.Sc. in Animal Science and a Diploma in Sales and Marketing Management from Damelin College. Her corporate career in the Pharmaceutical Industry, spanned both the U.S. and South African markets, where she excelled in Sales, Sales Management and Marketing Management. This diverse and international career across various sectors enables her to appreciate the uniqueness of each and every client’s needs, and therefore co-creates a customized Stoke solution for each project.

When it comes to setting and then achieving big goals, Tracey really walks the talk. She has completed 3 Ironman South Africa (a 3.8km sea swim, followed by a 180km bike ride, followed by a 42.2km marathon run) and Comrades marathon within the same years. Tracey feels she really understands the value of pushing yourself and doing something that petrifies you by taking big challenges head on.
Her mission is to leave people Stoked, having had the flame of inspiration, enthusiasm or passion fanned so they feel energized to move forward and achieve their dreams.

Dream Team

Our Coaches

Executive and Leadership coach | Systemic Team Coach | Organisation Development

Robert Farndell

Robert draws on his experience from the engineering industry, the IT industry, the world of banking, and his life exp...
Executive and Leadership Coach

Thegan Govender

Thegan is an accomplished executive leadership coach, consultant, and former nuclear executive. With a dynamic and in...
Executive Coach

Simphiwe Mbonambi

Simphiwe Mbonambi is a certified coach with a global outlook and a solid track record at executive level. With nearly...

Karen Grant

If you’re in the midst of a crisis, navigating a transition period at work, a critical milestone in your life, or sim...
Executive Leadership and Business coach| Neuro-agility Profile™ and Emotional Intelligence Competencies™ assessment| Team coach| DEI

Arthi Rabikrisson

Arthi believes that in this dynamic world, we can find balance through empathy, encouragement and boosting agility. T...
Executive and Leadership Coach | Facilitator | Team Effectiveness Specialist

Linda Aiyer

Linda believes that every one of us has inherent mastery, and her passion lies in creating the space and engaging her...