About Us

Peter Moss

Executive business and leadership Coach

Peter has primarily worked with CEOs, Executives and Senior Managers who are often facing challenges with strategic, leadership and business changes. He is known for his highly pragmatic and practical approach to coaching. His years of hands-on experience in corporates enable him to ask focused and direct questions to enhance his clients’ thinking.


Peter holds a Diploma in Practitioner Coaching. He is further qualified in The Hay Group’s Emotional & Social Competency Inventory (ESCI) and Gary Norton & Associates’ Emotional Maturity Inventory, both EQ/EI Assessment models; is a Certified Level 1 Qualified Strengths Deployment Inventory Facilitator from Personal Strengths South Africa (SDI is the cornerstone tool of Relationship Awareness Theory) and is a Neurozone Certified Coach. Peter has extensive experience in executive and business coaching, across a variety of companies and industries.

The client relationship is of the highest importance to Peter and reflected in his coaching framework and model CARE. By providing a safe, confidential and non-judgemental environment, clients can explore solutions. Peter has worked entirely in the service industry and knows just how much gets done on the foundation of a trusting and respectful relationship between people. He has brought this belief into his coaching practice and lives this out at every coaching session. Within CARE, the Coaching Relationship provides the foundation for each Coaching Conversation where the real work happens. There is a symbiotic and continuous exchange between the Coaching Relationship and the Coaching Conversation – each supporting and enhancing the other.

Peter draws upon all of his business and life experiences in his role as Integral Business Coach to serve clients.

Companies include: Adidas South Africa, Blue Label Distribution, Business Connexion, Capitec Bank, Cash Crusaders, City of Cape Town, Coca-Cola Beverages South Africa, Discovery Limited, General Reinsurance Africa, Glacier, Illovo Sugar, Intelligent Debt Management, MultiChoice, MWeb, OLX, On The Dot, PayU, PepsiCo, Perishable Products Export Control Board, Pioneer Foods, SA Metal Group, Waste Control, Sanlam, Santam, South African Medical Research Council, Standard Bank Group, Telkom, Virgin Active, Wonga Finance SA.

Industries include: Construction, Consulting, Farming, Fashion, Financial Services, Food, Furniture, Health, Human Resources, Information Technology, Law, Media, Medical, Packaging, Politics, Public Sector, Publishing, Retail, State Owned Enterprise, Telecommunications, Tourism, Transportation, Welfare.


Peter’s 40+ years in business has resulted in an extensive and eclectic array of experiences, roles and abilities. Senior roles that he has held include: consultant, key account manager, main board director, managing director, product developer and shareholder. During his career he has worked with all layers of an organisation; from CEOs and Main Boards through to clerks and labourers. To be successful at this required him to understand the most appropriate way to engage and present himself at each layer of an organisation.

While based in Cape Town, Peter coaches clients globally.

What Peter’s clients say:

I have worked with Peter for 6 years. In that time, he has helped me through several major pivots in my career, including a transition from the public to private sectors. He made me see new possibilities at each turn in so many unexpected ways. I have rarely encountered someone who has challenged me so much and who has made me into the best version of myself. He brings a unique combination of intellect, experience, and best practice to his role and keeps his contact and learning with a client long after the contractual relationship has ended. I would not be the professional I am today without Peter. I cannot recommend him and his skills highly enough. – Craig Kesson, Executive Director (October 5, 2021)
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